Avis uses real-time handwriting analysis technology to analyze the user’s signature and generate a profile that shows what drives them. Then finds the user the Avis Signature Series car that perfectly matches their personality.
CASE STUDY
HOW IT WORKED
Users are invited to sign their name on an iPad.
A series of algorithms, based on real-time handwriting analysis, studies the size, slant and signature speed to create a personality profile for the user.
Once the analysis is complete, different animations appear on screen that reflect the different personality traits of the user.
The user then receives a detailed personality write-up that reveals what they are driven by and the car that best matches that personality – Avis then connects you to rent that car.
ANIMATIONS
DESIGN DEVELOPMENT
