A rental car is more than a means to get to a destination. It is a place to clear your head, to get ready for your meeting, or to get away from it all. This in-app ad shows how an Avis car is more than a rental – It’s Your Space. By using the iPad's accelerometer, readers could shake apart an Avis car and watch it reassemble as any number of unique creations representing the idea of your space.
Winner of Creativity (Platinum), FWA and Google Creative Sandbox.
CASE STUDY
HOW IT WORKS
Viewers were invited to “shake” the iPad. When they did, they experienced all the different “spaces” an Avis rental offers.
IT'S YOUR CONQUER-THE-WORLD SPACE
IT'S YOUR INNER-PEACE SPACE
IT'S YOUR GAME-ON SPACE
IT'S YOUR LEAVE-IT-ALL-BEHIND SPACE
IT'S YOUR THINKING-CAP SPACE
IT'S YOUR GET-AMPED SPACE
DESIGN DEVELOPMENT
