AVIS | It's Your Space
A rental car is more than a means to get to a destination. It is a place to clear your head, to get ready for your meeting, or to get away from it all. This in-app ad shows how an Avis car is more than a rental – It’s Your Space. By using the iPad's accelerometer, readers could shake apart an Avis car and watch it reassemble as any number of unique creations representing the idea of your space.
Winner of Creativity (Platinum), FWA and Google Creative Sandbox.
CASE STUDY
HOW IT WORKED
Viewers were invited to “shake” the iPad. When they did, they experienced all the different “spaces” an Avis rental offers.
INNER-PEACE SPACE
GAME-ON SPACE
CONQUER-THE-WORLD SPACE
LEAVE-IT-ALL-BEHIND SPACE
THINKING-CAP SPACE
GET-AMPED SPACE